Great article. It is truly bewildering how Apple fanbois are willing to suspend their analytical faculties and be marketing sheep for some corporation. The same corporation who promotes closed systems, less choice, patent the silly and obvious (e.g. the rectangle shape, having a contact on the homepage, etc, etc.), veto books that are critical of Steve Jobs on the Apple bookstore (e.g. iCon), and charge customers MORE money than their competitors.

I liken the phenomenon to people who are religious. The needing to convert and constant proselytising (my OS/phone/faith is better than yours), the suspension of critical thought, and hope for worldwide domination :)