The title of the post was meant to hint that the "real" new web is squeezing out individuals and small companies and creating an exclusive environment where only the big companies get attention. The "nofollow" tag on links that bloggers post in their comments is one cause of this. The internet website pagerank divide today resembles the disparity between classes in third world countries. The rich get richer and the poor get poorer. Anyone doing white hat SEO has noticed this. In fact we have clients that have had a web presence for over 10 years and consistently provided what their audience was seeking, however in the last 2 years their PageRank of 8 has dropped to 3. We only now are trying to help them, but we don't make promises we can't keep and this article points out some of the slime in our way. Even we recently had to change domains for similar reasons despite having been online for 15 years.