It’s simply wrong to think that what works on the internet today will work tomorrow. In fact, far too many people build something really great only to get left in the dust by googlebot et al. Fair or not it’s a matter of fact that if your site was #1 you must maintain that. Our brand: “VeraciTek” has been hijacked by anything from spammy “statistics” sites to knock-off network hardware assemblers. Googles answer? Let ’em.

Another major cause of the damage were just minor dns oversights. For instance, some of our nameservers were incorrectly configured to present a client site when accessed. Who would have thought Google would have bothered to index our name server? Other problems were also found, like hosting sample scripts from client folders on our domain that the client never moves to their own domain.

Interestingly Binhoo (like that, Bing + Yahoo = Binhoo) had no trouble isolating the core of our domain and maintaining who actually owns the brand. I say interesting because Google used to be the champion of this logic, however today they really have drifted away from that priority.

If you think you may have been caught sleeping jump outta bed and get some cleanup going. We get so busy that we forget we have our own website to maintain. Googlebot is an oppressive master.